Companies Will Cross-Market BTB Data

Share this article:
Loislaw.com, Van Buren, AR, a business-to-business Internet provider of primary legal research materials, last Friday announced a joint marketing agreement with ChoicePoint, Peoria, IL, that will provide customers with online access to both companies' products and services.


Customers from both companies will have real-time access to ChoicePoint's data on incorporation status, location/residence verification and bankruptcies, as well as Loislaw.com's offerings of federal and state law, legal training and education manuals and breaking judicial news.


Through the agreement, eligible Loislaw.com subscribers will be able to subscribe to and access ChoicePoint's public-records data via a hot link to a new co-branded Web site that will be maintained by ChoicePoint. And ChoicePoint subscribers will be able to subscribe and access Loislaw.com's legal research materials via a hot link to a Loislaw.com Web site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US