Companies Pound Out Boxing Deal
Communicate.com, Seattle, a network of Internet businesses, said Friday it finalized a deal between its Boxing.com property and Ringside Inc., Lenexa, KS, a boxing promotion and equipment distribution catalog.The deal is a shared content and e-commerce program between the two companies and launches Communicate.com's concept of leveraging high-end Web infrastructure with high-traffic domain names for industry-leading partners seeking to bolster their Internet strategy.
The companies plan to share revenues generated from a co-branded e-commerce site located at www.boxing.com and to engage in further cross marketing enterprises. Boxing.com will be featured on the back cover of Ringside's boxing catalog, as well as in advertising space inside the catalog and inserts within product shipments.
