Companies Launch Accessories Site for Musicians

Share this article:
MP3.com Inc. and music accessories e-tail firm MarsMusic.com are co-marketing Musicians Mall, a new Web site that will offer more than 8,500 musical instruments and products.


The music gear, arranged in more than 125 categories, is the same collection available at MarsMusic.com, Fort Lauderdale, FL.


Financial terms of the agreement were not disclosed but, according to a prepared release, MP3.com stands to gain from cross-marketing because of the deal.


MP3.com, San Diego, will place ads with special offers at www.mp3.com/musiciansmall. The agreement also calls for MarsMusic.com to add a link to its home page that will allow viewers to go to MP3.com.


MP3.com, a Web site that allows viewers to download music, said the similarities between the company's products made the co-marketing deal a good fit.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.