Community

The Evolution of the Social System

The Evolution of the Social System

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How brands are mastering the concept of "brand gravity" and how you can, too.

US Cellular Calls on Community Engagement

US Cellular Calls on Community Engagement

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The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

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In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Subscribers Follow the Leader

Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Want to Support Your Community? Try Shopping!

Want to Support Your Community? Try Shopping!

Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.

When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Lithium gets more social with a Dynamx acquisition

Lithium gets more social with a Dynamx acquisition

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When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...