T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Sponsored content helps brands tackle customer engagement through community outreach.
Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.
How customer-driven communities build word-of-mouth marketing for your brand.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.