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Subscribers Follow the Leader

Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Want to Support Your Community? Try Shopping!

Want to Support Your Community? Try Shopping!

Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.

When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Lithium gets more social with a Dynamx acquisition

Lithium gets more social with a Dynamx acquisition

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When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.

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Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.