T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Sponsored content helps brands tackle customer engagement through community outreach.
Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.
How customer-driven communities build word-of-mouth marketing for your brand.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...