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Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Want to Support Your Community? Try Shopping!

Want to Support Your Community? Try Shopping!

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When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Lithium gets more social with a Dynamx acquisition

Lithium gets more social with a Dynamx acquisition

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When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...