T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Sponsored content helps brands tackle customer engagement through community outreach.
Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.
How customer-driven communities build word-of-mouth marketing for your brand.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.