How brands are mastering the concept of "brand gravity" and how you can, too.
The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Sponsored content helps brands tackle customer engagement through community outreach.
Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.
How customer-driven communities build word-of-mouth marketing for your brand.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...