Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Novitex President Tim Healy, shares specific ways to maximize the creation and delivery of your communications. And he knows what he's talking about. Healy used to serve as the VP of retail for the U.S. Postal Service.
If your title starts with a "C" and ends with an "O," you should really be working together.
Have a plan in place to provide an exceptional customer experience during a time of crisis. Doing so will instill confidence in your company and go a long way in enhancing long-term customer loyalty.
10 ways marketers can build an engaged opt-in audience.
When it comes to communicating with brands, customers move to their own beat.
Partnership...and the three ways you can tell if that word means anything.
Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang.
Marketing professionals should understand the importance of good communication to business success.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...