Communication Concepts Group Becomes CC3CHICAGO -- Communication Concepts Group said yesterday that its business units will operate under the name CC3.
A result of a business integration begun in May, the CC3 name reflects the company's new approach, which is based upon client-focused research and critical analysis of trends in direct marketing, the company said.
The CC3 integration process has combined the intellectual and physical assets of five direct marketing services units along three business disciplines: campaign planning, campaign execution and continuity/loyalty campaigns.
Under the CC3 name, the company has blended and streamlined services from its East Coast direct mail and fulfillment unit and its marketing database and design unit, both based in Ivyland, PA; its West Coast direct mail and fulfillment operation in Downey, CA; and its list management and brokerage unit based in Bohemia, NY. Also integrating its talent, technology and services under the CC3 name is an affiliate company based in Warminster, PA, that specializes in print-to-mail disaster recovery.
The company's 500,000 square feet of East and West Coast production capacity houses more than 50 laser printers, 100 inserters and six- and 10-color Web/litho presses. On the technology side, the company maintains mainframe, server and Web-based platforms as well as a state-of-the-art call center.