Commercials

Congrats, Baltimore Ravens! But What About Those Commercials?

Congrats, Baltimore Ravens! But What About Those Commercials?

The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention?

Infographic: Marketers Tackle the Super Bowl

Infographic: Marketers Tackle the Super Bowl

By

Consumers come for the game, but they stay for the commercials.

Accent on health and geotargeting

Accent on health and geotargeting

By

Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room.

Man up, Brut style

Man up, Brut style

By

How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.

BK's pulled commercial teaches a lesson in quality

BK's pulled commercial teaches a lesson in quality

By

Earlier this week Burger King (BK) pulled a commercial featuring Mary J. Blige singing "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla," according to Gawker. The commercial was part of a set of BK's "Exciting things are happening in Burger King" commercials featuring famous celebrities, such as David Beckham, Jay Leno and Salma Hayek.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.