The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention?
Consumers come for the game, but they stay for the commercials.
Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room.
How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.
Earlier this week Burger King (BK) pulled a commercial featuring Mary J. Blige singing "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla," according to Gawker. The commercial was part of a set of BK's "Exciting things are happening in Burger King" commercials featuring famous celebrities, such as David Beckham, Jay Leno and Salma Hayek.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.