How often do you keep your paper receipts? Probably not very. But according to Square CEO Jack Dorsey, receipts are about to get pretty awesome.
Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.
Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo.
Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.
You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas.
John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.