Commerce

It's Better to Give Than to Receipt

It's Better to Give Than to Receipt

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How often do you keep your paper receipts? Probably not very. But according to Square CEO Jack Dorsey, receipts are about to get pretty awesome.

Content is still king in the omni-channel world

Content is still king in the omni-channel world

Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.

Yahoo to reorganize consumer-commerce division

Yahoo to reorganize consumer-commerce division

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Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo.

Razorfish hires Paul do Forno as SVP of multichannel commerce

Razorfish hires Paul do Forno as SVP of multichannel commerce

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Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.

Verizon, History Channel latest to tap TV-commerce

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You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas.

Q&A: John Squire, IBM Coremetrics chief strategy officer

Q&A: John Squire, IBM Coremetrics chief strategy officer

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John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.