Commerce Bank looks to Epsilon for direct marketing

Share this article:

Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services.

The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit. Epsilon has been charged with developing and executing Commerce's retail direct marketing programs, which will focus heavily on direct mail. Epsilon will also provide analytics, modeling and campaign support for the bank, as well as access to its new mover file.

“Succeeding in today's ever-changing marketplace requires focus and expertise in all areas of customer lifecycle marketing,” said Mindy Stimson, manager of consumer banking and retail strategy, Commerce Bank, in a statement. “We chose Epsilon for [its] proven ability to effectively acquire customers and cultivate those relationships to generate maximum profitability for the bank.”

A recent advertising effort for Commerce, launched in June of last year and titles “Surprising Relationships,” ran with TV and radio spots.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.