Commerce Bank looks to Epsilon for direct marketing

Share this article:

Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services.

The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit. Epsilon has been charged with developing and executing Commerce's retail direct marketing programs, which will focus heavily on direct mail. Epsilon will also provide analytics, modeling and campaign support for the bank, as well as access to its new mover file.

“Succeeding in today's ever-changing marketplace requires focus and expertise in all areas of customer lifecycle marketing,” said Mindy Stimson, manager of consumer banking and retail strategy, Commerce Bank, in a statement. “We chose Epsilon for [its] proven ability to effectively acquire customers and cultivate those relationships to generate maximum profitability for the bank.”

A recent advertising effort for Commerce, launched in June of last year and titles “Surprising Relationships,” ran with TV and radio spots.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.