Comics, Commentary Heading to Yahoo

Share this article:
Yahoo Inc. will be adding a little more character to its daily operations. Twenty-two of them to be exact.


The Santa Clara, CA, company said yesterday that it has a content distribution agreement with iPipe Inc. to let it use the company's syndicated comic strips, cartoons and editorial commentaries.


Among the notable comic features that will appear on Yahoo Web properties are "B.C." by Johnny Hart, "Wizard of Id" by Hart and Brant Parker, and "Cobwebs" by Bob Gorrell and Gary Brookins.


The list of cartoonists is highlighted by an array of Pulitzer Prize winners, including Steve Breen, Michael Ramirez, Mike Peters and Mike Luckovich.


The agreement also calls for iPipe to provide Yahoo with articles by award-winning journalists, including David S. Broder, Ellen Goodman and George F. Will.


IPipe Inc., Richmond, VA, was formed in 1995. The online marketing and technology company has about 125 content properties and 500 advertising affiliations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.