Comic Relief Retains Flytxt
Four wireless shops pitched for the account. Flytxt started working with Comic Relief in 2002 when it ran the charity's first premium-rate SMS campaign using one common short code on all four major British networks for Sport Relief 2002.
Comic Relief intends to continue use of wireless marketing to collect opt-ins, maintain relationships with existing supporters and raise funds via Sport Relief 2004 and Red Nose Day 2005 in March next year. It will use Flytxt Direct, a platform that lets brands manage their wireless marketing in-house.
So far, Comic Relief has collected more than $800,000 by running premium-rate SMS efforts during its Red Nose Day and Sport Relief campaigns. Money goes to Comic Relief-funded projects for ending poverty and social injustice in Britain and the poorest countries worldwide.