Comerica Picks Enlighten for Site Work

Share this article:
Banking firm Comerica Inc. named Enlighten, Ann Arbor, MI, to create a plan to redesign its corporate Web site.


The interactive agency will tweak the www.comerica.com site to play an important role in the bank's brand positioning, customer acquisition and customer relationship management initiatives. Enlighten beat interactive agency Organic for the account.


Phase one of the revised site goes live by year's end. The bank said Comerica.com is the key point of contact for the Ann Arbor-based company's business lines. Comerica had assets of $55 billion on March 31.


A 21-year-old agency, Enlighten serves clients like Amgen, Colgate University, General Motors Corp.'s GMAC, Hunter Douglas, Pulte Homes, Sony and Audi of America.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.