Comedy Clubs Pick Razor & Ties for DRTV

Share this article:
Rascals International Inc., which operates comedy clubs throughout the United States in addition to a comedy Web site, has contracted with Razor & Tie Direct to market merchandise through direct response television.


Razor & Tie also will market Rascals products created for the home video market. Further information about the partnership was not disclosed.


Rascals International, West Orange, NJ, has clubs in the New Jersey towns of West Orange and Ocean, as well as Phoenix and Springfield, MA. A fifth club is scheduled to open shortly in West Chester, PA.


Razor & Tie Direct, New York, is a DRTV agency and independent music label.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.