Comcast's postcards grab attention, but suffer from some creative issues
Will Payovich, director of creative services, Euro RSCG Chicago
February 09 2009
Love 'em or hate 'em, you have to admire the sheer tenacity of the big, six- by 11-inch Comcast postcard. The offers may change but the pitch is relentless. It seems that every week a new billboard juts out from my stack of bills and catalogs.
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