Columbia Sportswear to launch e-commerce channel with Demandware

Share this article:

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel.

The e-commerce site at Columbia.com is expected to launch this summer, serving consumers in the US, with other sites to follow for Europe and Canada.

The site will be designed to showcase the brand's extensive range of products, including outwear, sportswear, rugged footwear and accessories. It also will feature content about how the company's product technologies protect consumers from the elements. The site will incorporate contextual product content and rich media.

Columbia plans to integrate e-commerce kiosks into several bricks-and-mortar branded retail stores that it plans to open in key metropolitan markets as a way to expand the product selection and inventory available in the stores.

Columbia Sportswear's annual sales are in excess of $1.3 billion.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.