Columbia House Infomercial Asks Viewers to Vote, Then Buy

Share this article:
A new infomercial for Columbia House, New York, is asking viewers to call in and vote for their favorite television show in an effort to have them buy the complete series run of the program on video.


The 30-minute infomercial, "The Columbia House Hall of Fame," which was produced by Weiser Films, Chappaqua, NY, began a sporadic regional test run late last month that concludes today. Initial response has been positive, according to the company, although exact numbers are not yet available.


The infomercial presents viewers with a convincing awards show complete with a snappy host, celebrity appearances and inventive camera work while clips of each nominated series, including such classics as "Good Times" and "Star Trek," are shown.


"These shows are such classics, people instantly respond to them," said Sandy Weiser, owner and producer at Weiser Films. Once they have reached an operator and chosen their favorite, viewers are offered the first show in that series.


The infomercial also has a companion Web site, www.tvgreats.com, where interested viewers can buy the videos directly and vote by entering an e-mail address. Columbia House will then e-mail the customer updates on features and new products at the site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.