Columbia House Files Move to ALC
The Columbia House Entertainment Master File consists of 24.9 million current and former members of Columbia House music, DVD and video clubs. The file is 52 percent male and has an average sale of $21.95.
The newly rebuilt database offers added selectivity, ALC said. Selects include recency, number of purchases, dollar, geography, gender, age, household income, ethnicity, presence of children and lifestyle categories. Base price on the file is $105/M.
In addition to the master database, other Columbia House list properties include music club buyers, video club buyers, DVD club buyers, ethnic buyers, new movers, new enrollments, completers and families with children.