Colorado paper targets local audiences with free pub
The Gazette, a 96,351-circulation daily out of Colorado Springs, CO, is launching a series of free neighborhood papers next month in an effort to diversify its offerings for readers and advertisers. The new publications, called Ink, will be geo-targeted to three retail areas in and around Colorado Springs: downtown, the west side of the city, and Manitou Springs, where it will be distributed in sales racks at local businesses.
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