Colorado Lottery Picks RealTime Media for Online Marketing

Share this article:
The Colorado Lottery, known for running Scratch games as well as the drawing-based Lotto, Cash 5 and Powerball, named RealTime Media Inc. to offer strategy, development and implementation of online marketing efforts.


RealTime, Wynnewood, PA, will work with the lottery's marketing partners, including Karsh & Hagan and Hostworks, on online audience profiling, reporting, analytics and e-mail marketing through the year.


The first programs are to break in the first quarter, focused on the lottery's e-Lerts e-mail communication effort to its players.


The overall objective of this assignment is to help the Colorado Lottery find new players. Online marketing is designed to help lottery players get the information as soon as it is available, and also research.


The Colorado Lottery's annual revenue has jumped from $41 million since its 1983 founding to $110 million last year.


Nine-year-old RealTime has created online marketing programs for clients like America Online Inc., Simon Property Group, Eastman Kodak Co., Microsoft Corp., Maybelline and Pfizer Inc.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...