Colorado Avalanche to Use PopMail Marketing Services
Ascent Sports owns the Colorado Avalanche and operates the National Hockey League team's Web site, www.coloradoavalanche.com. The Pepsi Center, www.pepsicenter.com, is the team's home arena.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.