CollegeHumor WAP site adds ad-supported games

Share this article:
CollegeHumor WAP site adds ad-supported games
CollegeHumor WAP site adds ad-supported games

CollegeHumor WAP site adds ad-supported games

As college students head back to school, CollegeHumor.com's mobile WAP site got more interesting. The year-old site added mobile games expanding its advertising inventory.

The effort is part of a new partnership between CollegeHumor's mobile ad network Quattro Wireless and mobile in-game advertising firm Greystripe.

Users of the site will now be able to play more than a dozen free, ad-sup­ported games, ranging from brainteasers to origami.

The introduction of the games gives the target user “more of a reason to come to the site,” said Lars Albright, VP of busi­ness development at Quattro Wireless. “It also extends benefits to advertisers. Advertisers can run ads through the Quattro Wireless network and in-game through Greystripe,” he added.

The comedy site targets 18- to 24-year-olds, and the games are meant to help reach one of CollegeHumor's goals: To increase the time that consumers spend on the site and engaging with the brand.

“Games are very popular with this demographic,” Albright added. “It is tech-savvy and always looking for new ways to consume content.”

Since it launched last year, the mobile site sees millions of impressions each month and users view four to five pages during each average visit. The most popular content on the site are photos and videos, from user-generated videos to popular comedians.

CollegeHumor.com is the first of Quattro's Network to use Greystripe's mobile gaming option on their site. If this goes well, Albright said that the same model may be used with other brand clients.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.