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News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

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The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.

Delivered: College Brochures

Delivered: College Brochures

What's in our mailbox this month: college brochures. Which ones deserve to graduate?

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

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Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

The benefits of treating brands like subscribers

The benefits of treating brands like subscribers

It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover

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Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

Social media named valedictorian in determining college social scene

Social media named valedictorian in determining college social scene

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Students turn to college websites for university information, but zero in on social media for social life insight

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.