It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.
Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.
Students turn to college websites for university information, but zero in on social media for social life insight
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.