The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.
What's in our mailbox this month: college brochures. Which ones deserve to graduate?
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.
Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.
Students turn to college websites for university information, but zero in on social media for social life insight
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.