College

The benefits of treating brands like subscribers

The benefits of treating brands like subscribers

It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover By

Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

Social media named valedictorian in determining college social scene

Social media named valedictorian in determining college social scene By

Students turn to college websites for university information, but zero in on social media for social life insight

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.