College Broadcasting Adds Entertainment Site to Cable Division

Share this article:
Marketing firm College Broadcasting this week launched its entertainment destination, www.cb.com, aimed at an audience of 15 million college students.


The Web site, according to the Santa Monica, CA-based firm, will feature movies, sports, games, music and news in real time for students with broadband Internet capabilities. College Broadcasting has inked more than 70 agreements with content providers and will sign deals with other firms to add travel, environmental and career information to the site.


College Broadcasting also operates a network of 215 cable television stations, which the company said has reached 1.5 million college students. The firm expects to employ 2,500 representatives stationed at U.S. colleges in the coming years to promote its cable and Internet divisions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.