Colle + McVoy Names Fruechte President

Share this article:
Canadian advertising conglomerate MDC Partners' Colle + McVoy promoted Christine Fruechte to president, taking that post from agency CEO and chief creative officer John Jarvis.


Fruechte joined the Minneapolis agency in September 2004 as director of client services and a member of the executive committee. She reports to Jarvis.


"It's all about aggressive growth and aggressive growth with our clients, and to really continue to create unbreakable bonds, whether with our clients or with their customers via multiple touch points," she said. "So we're striving to provide unbreakable bonds through integrated marketing."


Before joining Colle + McVoy, Fruechte was executive vice president and partner at Minneapolis agency Kerker. She also ran Campbell Mithun's KidCom Worldwide youth marketing division in Minneapolis and was director of client services at Milici Valenti Ng Pack in Honolulu.


Colle + McVoy serves clients like Bayer, Nestle Purina, Novartis, CHS, August Schell Brewing Co., Explore Minnesota Tourism, Minnesota State Lottery, Winnebago Industries, CNH and Red Wing Shoe Co. The agency offers branding, public relations and direct and interactive marketing.


Meanwhile, Mike Fetrow joined the agency as executive creative director and Daniel Boone as director of integrated services.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.