Collateral Design

Are Marketers Selling Salespeople Short?

Are Marketers Selling Salespeople Short?

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Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.

Secret agent character perks up a direct b-to-b campaign

Secret agent character perks up a direct b-to-b campaign

Logicalis wanted to promote its data center and IT consulting solutions in a crowded marketplace, according to Amee BellWanzo, account services executive at Sudden Impact Marketing, which worked with Logicalis.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...