Collateral Design

Are Marketers Selling Salespeople Short?

Are Marketers Selling Salespeople Short?

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Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.

Secret agent character perks up a direct b-to-b campaign

Secret agent character perks up a direct b-to-b campaign

Logicalis wanted to promote its data center and IT consulting solutions in a crowded marketplace, according to Amee BellWanzo, account services executive at Sudden Impact Marketing, which worked with Logicalis.

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