Collaboration

Marketing Needs Internal Engagement, Too

Marketing Needs Internal Engagement, Too

Month 6 at Mitel: Time to reassess and reengage with the team.

Embrace the Change

Embrace the Change By

I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.

Infographic: CMOs and CIOs Fight for Customer Centricity

Infographic: CMOs and CIOs Fight for Customer Centricity By By

Marketing and IT come together to fight for customer-centric initiatives.

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

The New Power Couple

The New Power Couple By

The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.

Q&A: Kim Ann King, CMO, SiteSpect

Q&A: Kim Ann King, CMO, SiteSpect By

Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.

Marketing's Symbiotic Relationships

Marketing's Symbiotic Relationships By

Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.

No Time to Stand Still

No Time to Stand Still By

As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.