Month 6 at Mitel: Time to reassess and reengage with the team.
I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.
Marketing and IT come together to fight for customer-centric initiatives.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.
As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.