Collaboration

As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains

By

The two chiefs are working closer than ever, but are they working well?

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Aligning the Stars [Infographic]

Aligning the Stars [Infographic]

By By

CMOs and CFOs need to collaborate. Here's why.

4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

The Fruits of Sales and Marketing Collaboration

The Fruits of Sales and Marketing Collaboration

By

Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.

MTPS 2014 Video: Embracing Digital Transformation

MTPS 2014 Video: Embracing Digital Transformation

Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

MTPS 2014 Video: Transforming a Marketing Vision into Reality

MTPS 2014 Video: Transforming a Marketing Vision into Reality

The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

By By

When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

By

The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Data: Go Big or Go Home

Data: Go Big or Go Home

By

The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

Create or Analyze?

Create or Analyze?

By

5 ways marketers can partner with technologists to excel at both

Bridging the Marketing and Sales Divide: Answers

Bridging the Marketing and Sales Divide: Answers

The sales and marketing teams at Digital Manufacturing are bickering and its impacting their work. What would you do in that situation? Read on to see what our readers had to say.

Bridging the Gap: The New Relationship Between CIOs & CMOs

Bridging the Gap: The New Relationship Between CIOs & CMOs

To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.

A CIO-CMO Disconnect: Answers

A CIO-CMO Disconnect: Answers

A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.

The Innovation Dilemma

The Innovation Dilemma

To paraphrase The Incredibles: Once everyone's innovative, no one is. Innovation isn't a thing; it's a way of thinking.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

By

Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

By

When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

By

Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Brainstorms: Don't Phone It in

Brainstorms: Don't Phone It in

On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.

Bridging the Marketing and Sales Divide

Bridging the Marketing and Sales Divide

By

The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to solve the SVP of sales and marketing's dilemma.

Profitable Growth Matters Most

Profitable Growth Matters Most

Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.

A CIO-CMO Disconnect

A CIO-CMO Disconnect

By

A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to ginger.conlon@dmnews.com by October 4.

E-commerce and the Sales Force, Enemies No More

E-commerce and the Sales Force, Enemies No More

CMOs and marketing directors are extremely hesitant to rock the boat if they know sales won't like the changes.

There's No "I" in C-Suite...Okay, There Is—But There Shouldn't Be

There's No "I" in C-Suite...Okay, There Is—But There Shouldn't Be

By

If your title starts with a "C" and ends with an "O," you should really be working together.

The Patience of a Wolf

The Patience of a Wolf

The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.

How Marketers Can Better Serve the Customer

How Marketers Can Better Serve the Customer

Shredding the barrier between customer service and marketing can create powerful results.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...