Colgate-Palmolive Selects BoldFish to Provide Outbound E-Mail Solutions
BoldFish provides outbound e-mail marketing software for business-to-customer communication with an integrated e-mail and Web-based product.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.