Colgate-Palmolive Selects BoldFish to Provide Outbound E-Mail Solutions
BoldFish provides outbound e-mail marketing software for business-to-customer communication with an integrated e-mail and Web-based product.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.