Colgate-Palmolive Selects BoldFish to Provide Outbound E-Mail Solutions
BoldFish provides outbound e-mail marketing software for business-to-customer communication with an integrated e-mail and Web-based product.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.