Colgate-Palmolive Selects BoldFish to Provide Outbound E-Mail Solutions
BoldFish provides outbound e-mail marketing software for business-to-customer communication with an integrated e-mail and Web-based product.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.