Cole & Weber United wins Capella U.

Capella University, an accredited online university, hired Cole & Weber, Seattle, as its agency of record after a four-month review.

The agency is charged with handling Capella's advertising and direct marketing work. Capella has been a client of Cole & Weber's Performance Marketing Group for two years.

Multiple agencies previously worked on the account whose billings were not disclosed.

In addition to creating a differentiated Capella brand, Cole & Weber will also aid lead generation, enrollment and retention efforts.