Coldwater Creek Selects Coremetrics

Share this article:

Hosted web analytics provider Coremetrics said yesterday that Coldwater Creek Inc. has selected it to improve visibility of customer behavior on its website, www.coldwatercreek.com.

Headquartered in Sandpoint, ID, Coldwater Creek Inc. is a specialty retailer of women's apparel, jewelry, accessories and gifts.
The knowledge the company will get from analyzing its online behavioral data is expected to improve site design, decrease abandonment and help the company make strategic data-driven decisions on future project goals, Coldwater Creek said.


Coldwater Creek also plans to drive more targeted programs in which the deep analysis from Coremetrics, San Mateo, CA, will become a crucial part of its new program strategies and decision-making.


The company plans to use Coremetrics' visitor path reports to delve into customer post-purchase behaviors. For example, Coldwater Creek Inc. will be able to cite the number of path pages visited and source abandonment to broaden its understanding of site usability and target problem areas to increase conversion.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.