Coldwater Creek Enhances Web Site
Cataloger Coldwater Creek, Sandpoint, ID, yesterday said it completed the first phase of an enhancement project for its Web site, www.coldwater-creek.com, which now offers an expanded array of merchandise and real-time inventory tracking, allowing visitors to determine whether or not an item is in stock when they order it.In addition, the site, which offers more than 600 items, now offers enhanced search capabilities that allow customers to locate items based on category, color and size. The second phase of the site enhancement, in which the company's entire catalog selection will be offered on line, is scheduled to be completed by Aug. 31. A $1 million ad campaign is planned for this fall to drive people to the site.
