Coldwater Creek cuts 65 positions, saves $6M/year

Share this article:
Coldwater Creek cuts 65 positions, saves $6M/year
Coldwater Creek cuts 65 positions, saves $6M/year

Coldwater Creek plans to save approximately $6 million pre-tax annu­ally by eliminating 65 jobs, in an effort to refine the focus of the brand, prod­ucts and customer relations.

The company would not comment beyond a statement, which read in part, “The company is evolving from one that has successfully focused on its service op­erations and channels of distribution to a brand that is more intensely focused on their products and customer experience.”

The move eliminated positions across several of the company's facilities. Specifically, the company laid off 51 people at its corporate headquarters in Sandpoint, ID, six in Coeur d'Alene, ID, two each in Seattle and New York, and four in other locations.

The cuts did not affect Coldwater Creek's retail stores, distribution center or customer contact centers.

In November, Coldwater Creek re­ported a net loss for the three-month period ended November 3, 2007, that totaled $6.2 million.

The company's last substantial layoff was also post-holiday. In January 2002, Coldwater Creek laid off 220 people, the majority were workers at its now closed distribution center in Sandpoint.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.