Cohorts, Harvest Marketing Join Forces

Share this article:
Cohorts and Harvest Marketing LLC, owner of an opt-in e-mail list with complete postal addresses, have created a new Cohorts-encoded rental list for Cohorts customers.


In addition to the more than 37 list selects and full postal addresses available on Harvest Marketing opt-in e-mail files, the new list includes the targeting capability provided by the 30 Cohort segments.


Cohorts, Denver, puts all U.S. households into one of 30 groups. The new encoded e-mail list, comprising more than 9 million names, will enable Cohorts customers to use customer segmentation techniques by e-mail, bridging offline and online media channels.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions