CognitiveData names Marshall CMO

Share this article:
Cindy Marshall
Cindy Marshall

Merkle subsidiary CognitiveData has named Cindy Marshall CMO.

In the newly created position, Marshall is focusing on crafting “the story that CognitiveData is a full-service marketing company that can help customers with their database marketing,” she said.

CognitiveData acquired consulting and strategy firm Lenser on April 4. Marshall said the deal enabled CognitiveData to transition from a database company to a firm with a full range of marketing services.

Marshall is responsible for “steering” the brand vision and overseeing all aspects of the company's marketing and PR. She will report directly to CognitiveData president and CEO Rod Ford and oversee what she described as a “small” marketing team. She declined to provide specifics about the team's size.

Prior to joining CognitiveData, Marshall served as CMO of Performance Bicycle starting in June 2010. Previously, she worked at Pace Communications as president of its e-commerce division. She has also held senior marketing roles at The Vermont Country Store and L.L. Bean.

Marshall, who joined CognitiveData on August 15, said she has been “learning the organization, the people and the business” in her first days at the company. She said she has also assessed old campaigns, marketing material and collateral to better understand how the firm markets to customers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.