CognitiveData, Marketsmith Partner on Analytics Solution

Share this article:
CognitiveData and Marketsmith are joining forces to incorporate CognitiveData's IntelliDress software into Marketsmith's Sightsmith analytics service, the companies will announce today.


CognitiveData says the combined system will help multichannel marketers save money on mailing costs and streamline their contact management strategies. IntelliDress uses matching technology to consolidate buying identities and locate branded buyers at their current addresses. Sightsmith provides both a drill-down analysis of a direct marketer's current marketing practices and processes and recommendations for growth strategies and improved performance.


"For years, we struggled with our clients' inconsistencies in their matching logic and the real challenges those inconsistencies presented," Marketsmith president/CEO Monica C. Smith said in a statement. "With IntelliDress imbedded and integrated into our platform, our product now gives clients that final level of intelligence, providing the clearest view into performance of business units by channel."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.