Coffee chain to tie sales to donations

Share this article:

Specialty coffee chain Dunn Bros. has launched a unique giving program to raise funds for community organizations.

The Dunn Bros Coffee Community Giving Program allows community or nonprofit organizations to apply for special Dunn Bros. “Roastmaster Rewards” cards for their employees.

When anyone uses the Community Giving Roastmaster Rewards card, Dunn Bros. Coffee shops will make a donation equal to 10% of the net sales proceeds to the registered organization that distributed the card.

Since each Dunn Bros Coffee location is independently owned, the participating store owners will be donating the money generated by sales of an organization's members at each location.

“Not only does this reflect a significant financial investment by Dunn Bros. Coffee store owners in the many communities they serve," says Chris Eilers, president of Dunn Bros. Coffee. "It is a way to build partnerships with local and national organizations and offer a superior product that gives much more than just a caffeine boost.”


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.