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 Cobranding

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

Inbox Insider: Co-branding promotions can build lists

February 23, 2010

Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.