Cobranding

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

Inbox Insider: Co-branding promotions can build lists

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Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.

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