Coalition Questions Utah Child Protection Registry Act
The Utah law aims to protect minors from receiving e-mails promoting products or services that cannot be sold lawfully to them or contain material "harmful to minors." It would create a do-not-e-mail registry and require e-mail marketers to "scrub" their lists against the registry for a fee.
The organizations are Email Sender and Provider Coalition, American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers Inc., Electronic Frontier Foundation and the Center for Democracy & Technology.
The group said that it applauds Utah's intentions but that several security concerns arise when examining the registry technology, which may expose minors' e-mail addresses rather than sealing them from predators and spammers.
"Three strong advertising associations, a leading e-mail association and two consumer advocacy/online privacy organizations coming together is a rare and powerful coalition," Trevor Hughes, executive director of the ESPC, said in a statement. "The fact that we have come together so strongly is testament to the gravity of our concerns about this act."
The amicus brief will argue that the CAN-SPAM Act should control and preempt the Utah registry to preserve a strong federal standard. The Federal Trade Commission has come out several times against creating an e-mail registry.