CoActive Melds iShops Into Digital Intelligence
The new interactive marketing services unit inherits accounts such as Captain Morgan Rums, Valvoline, Kikkoman, General Motors Corp. and Anthem Financial Services. It also will handle the Cincinnati Visitors Bureau, Foster Farms, Garanimals, Campbell Hausfeld and CoActive-owned U.S. Concepts clients Diageo and Schieffelin & Somerset.
The New York firm (www.groupdi.com) offers interactive strategy and marketing programs, design and development, content development, software engineering and database management. Roland Grybauskas, an 18-year ad and marketing veteran, is president of Digital Intelligence.