CNS Inc. Breathes Easier with Unica's Affinium

Share this article:

Enterprise marketing management solutions provider Unica Corp. said Aug. 4 that CNS Inc., makers of Breathe Right nasal strips and FiberChoice daily fiber supplements has selected Unica's Affinium software to streamline its marketing operations.

Waltham, MA-based Unica  focuses exclusively on the needs of marketing organizations and its Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management.

CNS Inc., Minneapolis, said it selected Unica based on its ability to meet its technical and functional requirements across marketing planning and budgeting, project management, digital asset management and other marketing needs.

CNS's marketing department will use Affinium's marketing resource management capabilities to manage marketing program workflow, approvals, digital asset management and financial management. It expects to streamline its processes, create a central repository for assets and facilitate marketing team collaboration.

A future step will be to expand use of Affinium to the company's outside vendors responsible for media buying, public relations and creative development, in support of CNS's "virtual organization" business model.



Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.