Essential Guides

Targeting using improved affluence data

Ray Kingman, CEO, Genalytics September 03, 2008

Estimated income and other measures of affluence are often a driving force behind effective direct marketing campaigns. So what happens when your measures of affluence, namely income and home value, are simply inaccurate?
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 

The DMNews Essential Guide to postal news, Deliver, is now online

March 24, 2008

The DMNews Essential Guide to postal news, Deliver, is now available as a PDF file. Click on the image or headline to download it.
 

The DMNews Essential Guide to Multichannel Retail is now online

February 25, 2008

The DMNews Essential Guide to Multichannel Retail is now available as a PDF. Click on the image or headline to download it.
 

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 

The DMNews Essential Guide to E-commerce is now online

December 07, 2007

The DMNews Essential Guide to E-commerce is now available as a PDF. Click on the image or headline to download it.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

The DMNews Essential Guide to Direct Response Television is now online

September 21, 2007

The DMNews Essential Guide to Direct Response Television is now available as a PDF. Click on the image or headline to download it.
 

The DMNews Essential Guide to Search Engine Marketing is now online

June 22, 2007

The DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 

The DMNews Essential Guide to postal news, Deliver, is now online

March 28, 2007

The DMNews Essential Guide to postal news, Deliver, is now available as a PDF file. Click on the image or headline to download it.
 
 
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