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Belt tightening reaches USPS

Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance its budget. For the first time, the postal service has offered voluntary early retirement.

HP looks to partners for growth

Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at the company's annual Imaging & Printing Conference in San Diego last week.

Spotlight Conversation: DM takes the stage in Vegas

DMA head Greco discusses DMA08, legislation and more.

Latest News

WPP's pursuit of TNS ends with $1.93B buy

Chantal Todé October 10, 2008

Media holding company WPP Group PLC has acquired British market research firm Taylor Nelson Sofres (TNS) for $1.93 billion after a months-long pursuit.

KitchenAid will add DRTV to marketing mix

Mary Elizabeth Hurn October 10, 2008

KitchenAid, a division of Whirlpool Corporation Worldwide, will launch a new DRTV campaign on November 3 to promote its high-end stand mixer.

Breeders' Cup looks to WhittmanHart for online push

Lauren Bell October 10, 2008

The Breeders' Cup, sponsor of the annual Breeders' Cup World Championship horse races, has tapped WhittmanHart Interactive for digital, interactive and CRM duties. Whittman Hart will be working on marketing, ticketing, wagering and retail for Breeders' Cup across multiple platforms, but with a heavy focus on the brand's online presence.

General Motors streamlines its CRM

Lauren Bell October 10, 2008

General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.

Success readies women's bi-monthly

Lauren Bell October 10, 2008

Success for Women, an offshoot of year-old Success magazine, has hit newsstands with a soft launch. Bookstores nationwide will distribute 50,000 copies of the women's title as a special issue of Success magazine, and another 17,000 copies will be distributed to attendees of this month's The Women's Conference in Long Beach, CA.

Latest Features & analysis

What is the ideal role for local search?

October 06, 2008

As mobile communications increase, marketers may still hesitate to make local search a large part of their strategy. Our experts discuss the pros and cons of investing in local search.

DMNews talks with Scott Ballantyne, VP and GM of consumer direct for HP

October 06, 2008

Scott Ballantyne, VP and GM of consumer direct for HP, discusses how HP and Buzz Corps, an Austin-based agency, engaged bloggers to spur sales of HP's new HDX Dragon system.

SaaS reduces spend and improves data reliability

Dave Clements, CEO, Lasso Data Systems October 08, 2008

The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches. However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process.

Inbox Insider: E-mailers are optimizing for the mobile phone

Dianna Dilworth October 07, 2008

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.

How integrated is your search solution?

Randy Schwartz, director of search engine marketing, Carat October 06, 2008

For too long, there's been no true planning process for search. The stock line is that search is managed from within, as we optimize performance in real-time. Users identify themselves as your target by the keywords they search and, because the media is sold on a cost-per-click, your traffic is further qualified by the clickthrough.

Podcast

DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition

DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read.

DMNews seeking e-commerce experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

30 under 30

Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.

To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 19.

Online Exclusive

Conference call: Vail Resorts talks about its search efforts with agency iCrossing

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read.

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