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Economy spurs list price drop

For the first time in more than 20 years, list prices have declined across the board, according to Worldata's Fall 2008 List Price Index. "It's unprecedented," said Worldata SVP Ray Tesi. "There is no doubt that the direct marketing industry as a whole is taking a hit, mirroring the economy as a whole. I also have no doubt the industry is going to rebound."

Curves skews target younger

Fitness franchise Curves is flexing its muscles around its "Curves works" slogan, to reach out beyond its established client base with a new integrated marketing campaign that targets younger women with a promise of improved fitness.

Social media goes global

Top brands address challenges of expanding social media programs internationally.

Spotlight Conversation: DM takes the stage in Vegas

DMA head Greco discusses DMA08, legislation and more.

Latest News

Baby boomers list available

October 07, 2008

ETargetMedia.com Inc. has introduced the All American Baby Boomers list to the market. These are consumers born between 1946 and 1964 and have disposable income to spend.

Overstock announces third-party payment platform

Bryan Yurcan October 07, 2008

Overstock.com said this week that a third-party payment integration feature would be ready for use for its auction platform November 3, when PayPal and Google Checkout will become available payment methods on the Overstock Auctions platform.

Appssavvy secures $3.1 million

Jonathan Mack October 07, 2008

Appssavvy, a direct sales company connecting brands and social media applications, has secured $3.1 million in Series A funding, directed by True Ventures.

How to keep yourself relevant in today's headlines

Michelle Eichner, co-founder, VP of client services, Pivotal Veracity October 07, 2008

We all know that e-mail is a powerful tool that allows marketers the unique ability to reach potentially millions of people with a single communication. However, to be effective, marketers need to employ cleverness in their content, relevance in their offers and a certain technical facility in the mode of transmission. Ultimately, the bottom line isn't measured by how many people you reach, but rather how many people reach back to you.

At SMX East, Google's Armstrong discusses ad prices

Mary Elizabeth Hurn October 07, 2008

As the proposed Google-Yahoo partnership moves ahead, Tim Armstrong, Google's president of advertising and commerce for North America, continued to stress that the search giant would not dictate its ad prices.

Latest Features & analysis

Retailers cautious for holiday sales lift

Chantal Todé, Bryan Yurcan September 24, 2008

During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail sales much of this year will continue to have a negative impact during the upcoming holiday season.

Add dimension for direct mail success

September 29, 2008

There's no better way to stand out in your customer's inbox than sending a dimensional mail piece, say experts. But is it worth the extra cost? Four industry pros weigh in.

Inbox Insider: E-mailers are optimizing for the mobile phone

Dianna Dilworth October 07, 2008

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.

How integrated is your search solution?

Randy Schwartz, director of search engine marketing, Carat October 06, 2008

For too long, there's been no true planning process for search. The stock line is that search is managed from within, as we optimize performance in real-time. Users identify themselves as your target by the keywords they search and, because the media is sold on a cost-per-click, your traffic is further qualified by the clickthrough.

Attribution modeling: Q&A with Dustin Engel of Range Online Media

Sara Holoubek October 06, 2008

Over the past five years, the client summit has become a popular, annual event among search engine marketing agencies. I have had the privilege to participate at a number of these events; most recently, Range Online Media's Client Summit and Fall Fest, which was held last week in Dallas. While I initially intended to report on a social media panel that I moderated, I felt compelled to relay that almost half of the afternoon was not spent on SEO, PPC, social media or even creative development — rather, it was spent on attribution models that effectively move measurement away from the last click before conversion.

Podcast

DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition

DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read.

30 under 30

Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.

To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 19.

Online Exclusive

"3 Tips:" word-of-mouth marketing

Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read.

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