Bauer Publishing Group has joined the ranks of magazines making cuts this season, dropping the rate bases at both its weekly celebrity magazines and cutting staff at Life and Style. As of January 2009, In Touch, which currently boasts a circulation of 1 million, will see its rate base reduced by 20%, to 800,000, and Life and Style will drop its weekly rate base 27%, from 550,000 to 400,000.

Yahoo OneSearch has been tapped as the default search engine for Virgin Media's mobile portal in the UK. The partnership will roll out on December 8.

American List Counsel has introduced the Wealth Window — Art & Antique Collectors list to the market. This list is comprised of people who seek to purchase luxury art and antique items.

Charming Shoppes Inc. said recently that it will discontinue the Lane Bryant Woman catalog by the end of the first quarter of fiscal year 2010 so that it can focus on its core retail brands: Lane Bryant, Fashion Bug and Catherines. In addition, the company will close as many as 100 stores, in addition to the 150 store closings announced earlier this year.

Mercent, a provider of online marketing technology and services for retail merchants, has announced the launch of catalog merchandising and order integration software for high-volume eBay sellers, integrated directly with eBay Large Merchant Services, a new set of applications on the eBay platform currently in public beta.

The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective? Our experts weigh in

The USPS' Bernstock on moving from the private sector to public sector

DMNews spoke with RCI Media Holdings president, Don Waitt, about b-to-b magazines, the adult industry and the economy.

As publishers continue to evolve from solely print publishers into multi-hannel media companies, it's imperative to create customer-centric databases that tie traditional print circulation files together with Web data, trade show files, event files and ancillary products. Customer-centric databases can be applied at the brand, vertical market and enterprise levels.

As budgets and keyword lists grow — with multiple optimiza­tion goals — the complexities of managing paid search across multiple engines grow as well. Paid search can be daunting, but it doesn't have to be.