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An evolving list universe

Using mailing lists has been at the core of direct marketing for decades. Today, the sector looks to expand.

A healthy food focus

Good-for-you is the message of choice as food and beverage marketers put greater reliance on digital efforts to reach out to children and families.

Showcasing creative campaigns from Volvo, Florida's Natural and VistaPrint

Volvo's VDP effort gets personal; Florida's Natural presses forward with blog; and size does matter for VistaPrint.

Latest News

Wal-Mart to begin rolling out in-store network

September 04, 2008

Wal-Mart will begin rolling out an in-store digital network later this month to 2,700 stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.

Transcontinental acquires Rastar

Chantal Todé September 04, 2008

Printer Transcontinental Inc. has acquired Rastar Inc., which specializes in interactive database marketing and variable data printing. Rastar's proprietary database tools help it plan, design and implement traditional and variable data acquisition and retention programs.

T-shirt search engine PleaseDressMe.com launches

Ellen Keohane September 04, 2008

PleaseDressMe.com, a new T-shirt search engine, launched on Monday. There is no easy way to search for specific T-shirts on the myriad sites that sell them, said AJ Vaynerchuk, a senior at Boston University who started the site with his brother Gary Vaynerchuk, a wine video blogger; and friend Joe Stump, a lead architect for Digg.com.

Amazon introduces in-browser video streaming

Bryan Yurcan September 04, 2008

Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On Demand service. Previously, customers needed the Amazon Unbox application or a TiVo box to buy from Amazon Video On Demand.

Hard Rock riffs on CRM strategy

Lauren Bell September 04, 2008

Hospitality chain Hard Rock International has expanded its partnership with Market Metrix LLC, in an effort to boost satisfaction and loyalty among meeting and event clients.

Latest Features & analysis

Is social media really for everyone?

September 01, 2008

As social media gains popularity, it seems logical for brand and direct marketers to reach consumers on their favorite Web sites. Our experts disagree as to whether the time is right.

Integrating traditional DM

September 01, 2008

Rapp's Paul Price talks about the outlook agency in a digital world.

Targeting using improved affluence data

Ray Kingman, CEO, Genalytics September 03, 2008

Estimated income and other measures of affluence are often a driving force behind effective direct marketing campaigns. So what happens when your measures of affluence, namely income and home value, are simply inaccurate?

Ending internal marketing conflict

Chris Checco, division president, Customer Chemistry; Larry Mosiman, senior product marketing manager, SAS and Scott Radcliff, director, global communications practice, SAS September 03, 2008

In recent years, corporate marketing organizations have divided and subdivided into specialized units, such as acquisition, retention and revenue. These units all want to own the customer, and this fragmentation of the marketing function represents a serious threat to customer-focused excellence.

E-mail in a Web 2.0 world

Ryan Deutsch, director of strategic services, StrongMail Systems September 02, 2008

As Web 2.0 technologies make the Internet increasingly compelling and targeted, marketers are challenged to find better ways to customize and personalize their e-mail campaigns in a similar fashion.

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews seeking e-mail experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.

Online Exclusive

4 Tips: Getting the best results from online video marketing

Four industry experts share tips on how to get the most from your online video campaign. Click here to read.

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