As we count down the days until 2009, digital marketers are already making their trend predictions. Executive editor Sharon Goldman chats with Adam Turinas, EVP of client development at agency Organic, about his thoughts on interactive marketing for the coming year.

Online security is getting more important to e-commerce sites and online banks, as more businesses are adopting practices to protect consumers.

Trademark bidding is a debated search strategy in which one company bids on its competitors' name or trademarked terms in pay-per-click (PPC) campaigns. Google search "Ford F-150," and ads for Toyota Tundra appear in addition to Ford.

When it comes to properly targeting your marketing mes­sage, understanding your audience — what it wants to know, how it wants to hear what it wants to know — is essential. So the first word that comes to mind when I think of the Motrin/Twitter mayhem of last week is "oy" — the traditional Yiddish term of dismay.

Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.

DMNews editor in chief Cara Wood sits down with JupiterResearch's David Daniels as well as e-mail experts from StrongMail, Wetpaint and eHarmony at the DMA 08 Conference & Expo to discuss best practices and the importance of relevance when considering transactional e-mail.

Toy catalog and Internet retailers are scrambling to meet deadlines for new regulations from the Consumer Product Safety Commission regarding the banning of lead and phthalates in toys, as well as how they inform consumers about toy safety warnings.

The Federal Trade Commission has submitted its report to Congress on steps it is taking to improve the accuracy of the national Do Not Call registry.

Citing the potential to improve wire­less broadband access for consumers, the Federal Communications Commission voted last week to make the unused TV spectrum, commonly referred to as "white spaces," available to the public. The move relates to the FCC's mandate that television stations switch from broad­casting in analog to digital by February, meaning a large swatch of airwaves would be opened up for potential uses.

Omnicom'sAgency.comhas filed a $19.5 million lawsuit against digital and search agency iCrossing, claiming it stole several of Agency.com's key clients and top executives when CEO Donald Scales left Agency.com for iCrossing.