Internet Marketing

Yahoo revamps its presence in Brazil

Dianna Dilworth August 18, 2008

Yahoo Brazil relaunched its homepage, www.yahoo.com.br, on August 16. The Web site worked with São Paulo, Brazil-based marketing agency LiveAd and New York-based digital agency Night Agency on the rebranding effort.

SiteSpect partners with Unica

Bryan Yurcan August 18, 2008

SiteSpect, Inc., a provider of behavioral targeting technology, has entered into an alliance with enterprise marketing management firm Unica Corp. As partners, the companies said they will help integrate testing and optimization with Web analytics for online marketers, and periodically sponsor educational industry events.

Circuit City bets on social media

Ellen Keohane August 18, 2008

CircuitCity has expanded its social media platform as well as its relationships with third-party sources, such as Consumer Reports magazine, in an effort to better assist customers when they're making buying decisions.

Web firms defend ad, privacy policies

Dianna Dilworth August 18, 2008

Thirty companies, including Google, Yahoo and AOL, have responded to an August 1 letter from the US House Committee on Energy and Commerce questioning their online advertising data collection processes.

Politics, Olympics demonstrate emerging media potential

Sharon Goldman August 18, 2008

Okay, I signed up. I'll be getting an e-mail and text message as soon as Barack Obama announces his pick for vice president. In fact, I might have already received it by the time you read this. However, I didn't sign up because I needed to be "the first to know," as Obama's Web site touted last week. Instead, this was a trailblazing marketing moment — the first time that a presidential campaign has used mobile and e-mail marketing in this way — so I wanted to see what the fuss was all about.

Standards could lead to a greater adoption of online video ads

Sara Holoubek August 18, 2008

Over the last few years, online video consumption has grown exponentially. However, video advertising has failed to meet the expectations of investors — even the most popular publishers struggle to sell sufficient inventory.

What's the best way to sell online ads?

August 18, 2008

To sell ads online, publishers and marketers are faced with a choice between aggregate ad networks or direct dealings. Our experts weigh the pros and cons of each approach.

Food Network cooks up 'Kitchen' microsite

Mary Elizabeth Hurn August 15, 2008

Food Network launched a microsite today as part of a $3 million integrated campaign to promote the network's daytime instructional program block, "In the Kitchen."

Yahoo appoints two new seats to board

Ellen Keohane August 15, 2008

Yahoo has appointed Frank Biondi and John Chapple to its board of directors. Biondi and Chapple are filling two new seats formed last month when, in order to avoid a proxy fight, Yahoo agreed to appoint activist investor Carl Icahn and two new members to its board.

Tech companies increase their Yahoo paid search spend

Ellen Keohane August 13, 2008

Technology companies increased their paid search marketing spend with Yahoo in the second quarter of 2008, according to a recent report by Covario. "Since the beginning of 2007, Yahoo had been consistently losing market share to Google," said Craig Macdonald, VP of marketing and product management at Covario.

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