Creative campaigns from Gore-Tex, Levi's and JG Wentworth

July 14, 2008

Gore-Tex consumers burn rubber with contest for footwear brand, Levi's online contest fashions results, and JG Wentworth DRTV ad sings praises of targeted marketing.

Latest News

Alliance, Epsilon report growth

Lauren Bell July 18, 2008

Alliance Data Systems Corp., parent company of Epsilon, released its second quarter results this week, showing a 5% increase in revenue. The company attributed the increase to the success of Canadian Air Miles and multiple contract renewals with long-standing clients, including RONA, Bank of Montreal and Epsilon client National Geographic.

Friday's entices customers with new card program

Lauren Bell July 18, 2008

TGI Friday's has launched a new loyalty program, "Give me more stripes." The casual dining chain soft-launched the program earlier this year, signing up more than 300,000 customers. With the official launch on July 14, Friday's has put up a "Stripes" microsite where visitors can register online and design a personalized card.

EBay reports financial results

Bryan Yurcan July 18, 2008

EBay has reported second quarter revenue of $2.20 billion, up $361 million from the same period last year. The company reported net income of $460 million for the quarter.

USPS appoints two new VPs

Ellen Keohane July 18, 2008

In light of the US Postal Service's recent reorganization, Postmaster General John Potter has appointed Pritha Mehra VP of business mail entry and payment technologies and Maura Robinson VP of pricing.

Newlyweds list available

July 18, 2008

Focus USA has introduced the Buyer Advantage Newlyweds list to the market. This file contains people who have married within the last two years.

Market to Uncle Sam

Mary Elizabeth Hurn July 14, 2008

The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.

Print Central

Chantal Todé July 14, 2008

Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.

CRM in a Web 2.0 world

By Jeffrey Henning, chief strategy officer, Vovici July 16, 2008

It's a Web 2.0 world, and CRM has to live in it. Originally, CRM was all about centralizing customer information; that is, recording all customer interactions in one place for easy reference. It's easy to forget how revolutionary that is, but I can remember frustrating phone calls to customer service representatives who clearly did not have access to all my information.

Take the next steps toward a successful analytics plan

Jeff Williams, senior marketing analyst, DMW Worldwide LLC July 16, 2008

Chances are your organization has already made a significant investment in the IT infrastructure needed to support a marketing database. To maximize the return on your investment and truly unlock the power of database marketing, the next step is to implement a database analytics program that will return measurable and actionable results.

Transactional e-mail can keep them coming back for more

Barry Abel, VP of field operations, Message Systems July 15, 2008

Your e-mail marketing and customer relationship campaigns are spot-on. Your Web site is a shopper's dream. You've done everything right to garner customer loyalty and repeat sales, right? Maybe not. There's an often overlooked element of customer communication that has the potential to bring your customers back for more again and again: The transactional e-mail message.

Luvs for Momsense

Cannes Festival

Current USA mailing Lillian Vernon catalog

Time Warner to split off cable TV

Phoney business

DMNews subscriptions

DMNews is the leader in direct, database and Internet marketing. DMNews.com features both Web exclusive and archived print content including news, features and columns from leading industry executives. Click here to subscribe to DMNews or to any of DMNews' eight free newsletters.

Online Exclusive

5 Tips: How to improve your e-mail subject line testing

Working to improve your subject lines — and your test results — is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips. Click here to read.