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Belt tightening reaches USPS

Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance its budget. For the first time, the postal service has offered voluntary early retirement.

HP looks to partners for growth

Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at the company's annual Imaging & Printing Conference in San Diego last week.

Spotlight Conversation: DM takes the stage in Vegas

DMA head Greco discusses DMA08, legislation and more.

Latest News

American Red Cross chapter names Grizzard AOR

Chantal Todé October 13, 2008

Grizzard Communications Group has been appointed agency of record by the American Red Cross' Southwestern Pennsylvania Chapter. The partnership with Grizzard Communications Group signifies a shift in focus of the organization's direct marketing strategies.

Out with the old, in with the new for Hearst

Sharon Goldman October 13, 2008

In a move sure to bring some teens to tears, Hearst Magazines announced it would close down CosmoGirl! with its December issue due to rising costs and shrinking ad page numbers. Founded by Atoosa Rubenstein in 2000, the magazine has fought the tide of teen magazine closures over the past couple of years, including Teen People and ElleGirl in 2006.

Microsoft releases Silverlight 2

Jonathan Mack October 13, 2008

Microsoft has released Silverlight 2, a solution meant to aid in the creation and delivery of Web applications. Silverlight 2 improves upon Silverlight, which was launched over a year ago and now reaches one in four worldwide consumers with access to Silverlight-enabled computers.

Overstock settles suit with research firm

Bryan Yurcan October 13, 2008

Overstock.com has settled all claims with research firm Gradient Analytics stemming from a 2005 lawsuit the company brought against the firm. The lawsuit claimed that Gradient conspired with several hedge funds to write negative research reports and drive down Overstock's stock price.

Hyundai names Harte-Hanks DM agency of record

Chantal Todé October 13, 2008

The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.

Latest Features & analysis

What is the best way to pitch a client?

October 13, 2008

Agencies looking to build up their business cannot rely on dated approaches to attract new clients. Our experts explain how unconventional strategies can be put into play.

DMNews talks with Paola Freccero, co-executive director of the Tribeca Film Festival

October 13, 2008

Paola Freccero, co-executive director of the Tribeca Film Festival, discusses how the festival's Web site increased traffic, and other successes.

In Circulation: Foodie mags adapt to reflect times

Lauren Bell October 13, 2008

A recent article in Women's Wear Daily noted that food-focused magazines, such as Bon Appetit and Food & Wine, are making changes to their editorial to better fit the current economic climate. The titles - long a stronghold for the fine wine and black truffle luxury markets - now have features on "budget" recipes, cheap substitutes for expensive foodstuffs, and wine lists that top out at $20 a bottle. But will it pay to tweak the brands in this manner?

Do ad agencies "get" search?

Sara Holoubek October 13, 2008

Do ad agencies "get" search? While the question has become something of an industry cliché, the answers vary based on who is being questioned and the time period during which the debate is held. Given continued consolidation and the evolving definition of search, the 2003 response is no longer valid in 2008. And this is precisely why I agreed to moderate a session at SMX East on the topic - with a twist.

Search Engine Optimization - simple works, too

Bryan Howe, founder & CEO, Masterplans.com October 13, 2008

There's no question that search engine optimization is a field straddling science and art. As competition to command search rankings has exploded, SEO strategies have become increasingly elegant and complicated. Most marketers and business owners these days end up toiling over complex SEO solutions in pursuit of the-next-best-thing. Progress has its drawbacks, though.

Podcast

DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition

DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read.

DMNews seeking e-commerce experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

30 under 30

Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.

To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 19.

Online Exclusive

Conference call: Vail Resorts talks about its search efforts with agency iCrossing

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read.

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