Direct Response Television Articles

Gordon elected chair of ERA's Television Council

Mary Elizabeth Hurn October 09, 2008

Andrew Gordon has been elected chair of the Electronic Retailing Association's (ERA) Television Council. Currently, Gordon is president of Direct Impact Group and has been an active member of the council for over six years.
 

What kinds of skills and experience make an entry level candidate impressive to a DRTV hiring manager?

Tim O’Leary, CEO and co-founder, R2C Group September 29, 2008

As far as entry level candidates go, we admire someone who takes the time to research the industry, especially in our areas of specialization.
 

Chevron puts energy into conservation awareness

Bryan Yurcan September 23, 2008

Chevron Corporation launched a public education campaign last week to promote energy efficiency. The "I will" campaign features print and television ads, as well as an updated microsite, www.willyoujoinus.com, which provides energy conservation tips and information.
 

Spotlight conversation: Multichannel state of mind

Mary Elizabeth Hurn September 22, 2008

ShopNBC's Stewart on the synergy of Web and TV.
 

DRTV shows off new tricks

Mary Elizabeth Hurn September 19, 2008

Successful DRTV marketers, such as the ASPCA, are willing to roll with changes in the sector.
 

TiVo and DirecTV developing HD DVR, extending partnership

Mary Elizabeth Hurn September 09, 2008

Television satellite provider DirecTV and TiVo have extended their current non-exclusive partnership to include the development of a new, high definition DirecTV digital video recorder (DVR). The two companies also extended their mutual intellectual property agreements. Financial terms were not disclosed.
 

Publishers Clearing House launches PCHtv.com

Mary Elizabeth Hurn August 27, 2008

Publishers Clearing House (PCH), a direct marketer of value-based consumer products and magazines, is launching PCHtv.com. The site launches the night of August 27 in conjunction with the PCH SuperPrize Sweepstakes winner's name being announced on a commercial during the NBC Nightly News with Brian Williams.
 

Market savings savvy

Nathan Golia August 11, 2008

Economic uncertainty means consumers want a safe place to store and grow their assets. Banks are responding with savings-based campaigns.
 

Viral videos hit their targets

Mary Elizabeth Hurn August 08, 2008

Direct and interactive tactics are helping videos become viral sensations.
 

TiVo and Amazon further partnership

Mary Elizabeth Hurn July 22, 2008

TiVo has expanded its partnership with e-commerce site Amazon.com to bring its users a "product purchase" feature in which users will be able to purchase products such as books, CDs and DVDs directly from Amazon with their TV remote controls.
 
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