Hotels of the World tasks Didit with the SEM for its brand

Ellen Keohane June 30, 2008

Leading Interactive Reservations LLC has chosen Didit to manage search engine marketing for its brand, Leading Hotels of the World. After talking to "several agencies" and a successful pilot period, the company "felt that Didit had the right combination of skills," according to Tim Peter, managing director of Leading Interactive Reservations LLC.

Latest News

Weekly Review Podcast

July 1, 2008

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss the growth and future of college loan privatization, Jim Beam's new "The stuff inside" campaign, feedback from the American Catalog Mailers Association forum in Washington, D.C., and the state of the mobile Web.

Gannett buys ShopLocal

Bryan Yurcan July 08, 2008

Gannett Co. today announced it had acquired ShopLocal LLC, a marketing and database services company. In separate transactions, Gannett acquired the ownership stakes of partners Tribune Company and The McClatchy Company in ShopLocal.

Wunderman acquires Designkitchen

Chantal Todé July 08, 2008

In the latest move designed to boost its digital offerings, Wunderman has acquired Chicago-based Designkitchen. Terms of the deal were not disclosed.

Tourism Australia selects DDB Worldwide for global creative

Dianna Dilworth July 08, 2008

Tourism Australia's has chosen DDB Worldwide to serve as its global creative advertising agency. The appointment of DDB Worldwide completes a global tender process that began in February 2008.

PRC holds hearing on universal service

Ellen Keohane July 08, 2008

The Postal Regulatory Commission is holding a public hearing on the universal postal service obligation on July 10 from 10am-12pm at its hearing room in Washington, DC.

IncrediMail enters into agreement with Google

Dianna Dilworth July 08, 2008

E-mail icon services firm IncrediMail has signed an agreement to use Google as the default search engine on its consumer homepage service. The program let IncrediMail users perform Google searches and in turn compensates IncrediMail when IncrediMail users click on sponsored links.

Emotional connection

Melanie Shortman Tuazon June 30, 2008

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.

DMNews talks with Adam Burke, SVP of customer loyalty at Hilton Hotels Corp.

Chantal Todé June 30, 2008

Adam Burke, SVP of customer loyalty at Hilton Hotels Corp., discusses what keeps the chain's 21-year-old loyalty program, Hilton HHonors, fresh and growing.

Shielding consumers from privacy-breaching ISP tracking

Mark Smith, COO, AnchorFree July 08, 2008

So who cares if my Internet service provider tracks my Web surfing behavior or e-mailing to better target advertising? After all, won't that result in a more relevant user experience? Well, not exactly and here's why.

The relevance factor

Ashley Johnston, senior director of marketing, CheetahMail July 08, 2008

Today's customers are more knowledgeable and discerning than ever. They are highly connected, well-informed of their options and willing to receive offers through a variety of media, whether it is e-mail, television, radio, print, catalog or mobile. For marketers, that willingness presents an opportunity to build lasting, meaningful and valuable relationships with their customers. The key is simple: Be relevant.

In Circulation: Renewal efforts on the home front

Lauren Bell July 07, 2008

I get a lot of free magazines at the office. In some respects, this is a perk, but, as the print media reporter here, I often end up feeling a little guilty that I'm not participating in any of the great marketing back-and-forth that I write about every day.

Cannes Festival

Current USA mailing Lillian Vernon catalog

Time Warner to split off cable TV

Phoney business

Merck uncomfortably numb after settlement

DMNews subscriptions

DMNews is the leader in direct, database and Internet marketing. DMNews.com features both Web exclusive and archived print content including news, features and columns from leading industry executives. Click here to subscribe to DMNews or to any of DMNews' eight free newsletters.